Account Intelligence Redefines AI Sales: MarketsandMarkets Sets the New Benchmark for B2B Growth
New Research Reveals How Advanced Account Intelligence is Transforming B2B Sales Performance Across Industries
Delray Beach, FL, Aug. 26, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets™, a leading market research firm, today announced groundbreaking insights into how Account Intelligence is fundamentally reshaping the B2B sales landscape. The comprehensive analysis demonstrates that organizations leveraging sophisticated B2B Account Intelligence platforms are experiencing unprecedented growth rates and conversion improvements.
The research reveals that companies implementing advanced Account Intelligence solutions are achieving 47% higher win rates compared to traditional sales approaches. This transformation is driven by the integration of artificial intelligence with deep customer insights, enabling sales teams to identify high-value prospects with remarkable precision.
"Account Intelligence represents the next evolution in B2B sales strategy," said Product Lead at MarketsandMarkets™ SalesPlay ."Organizations that embrace these technologies are not just improving their sales metrics—they're redefining what's possible in customer acquisition and retention."
The study highlights how modern Revenue Intelligence tools are enabling sales professionals to understand buyer behavior patterns, predict deal outcomes, and optimize engagement strategies. Companies utilizing these platforms report 32% shorter sales cycles and 28% higher average deal values.
Central to this transformation is the role of Sales Automation in streamlining complex B2B processes. The integration of AI-powered automation with account intelligence creates a powerful synergy that eliminates manual tasks while providing actionable insights for strategic decision-making.
The research underscores the critical importance of understanding revenue intelligence as a competitive differentiator. Organizations that master these capabilities are positioning themselves for sustained growth in an increasingly competitive marketplace.
MarketsandMarkets™ SalesPlay findings indicate that the Account Intelligence industry is projected to experience exponential growth, with early adopters gaining significant competitive advantages through enhanced customer targeting and personalized engagement strategies.
About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets™ INC. 1615 South Congress Ave. Suite 103, Delray Beach, FL 33445, USA: +1-888-600-6441 Email: sales@marketsandmarkets.com Visit Our Website: www.marketsandmarkets.com
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
